Connection Boxes: Mk II
November 14, 2010
The connection boxes have had an upgrade! Now fitted with a super strong wireless chip which means they do not all need to be connected to each other. This is much more in line with the original concept and should make them much more reliable.
They have been installed in Dance Base as of last week. They are essentially a blank canvas for the Dance Base team. I will be interested to conduct further studies with them to understand what feedback they have uploaded onto them and how successful they have been in attracting customers to use them.
As part of the feedback I will be trying to understand what makes a consumer use a self-service device? What type or level of reward/feedback is appropriate? Also, what makes a consumer use the device again and again, how can you instil loyalty in a device?
The video includes sounds that were created by the Dance Base team. They were deliberately fun and even slightly cheeky to reflect the Dance Base ethos, environment and marketing strategy.