November 14, 2010
Interactions | Transactions | Environment | Consumer
I have recently embarked on a new collaborative consumer focused study with Paul Gault (a fellow PhD student sponsored by NCR) called IxTEC. The project has several has several core aims: To develop methods for design research, to develop a richer understanding of consumers and their desired experience when interacting with self-service technology and for the research to ultimately feed into the Cx Design Strategy at NCR.
The first part of the ongoing study has involved engaging with the MSc Ethnography course at Dundee University. Through a series of activities from virtual postcard questionnaires, video probes, street work and several ethnographic post-it sessions a rich collection of information has been gathered. The process of this activity is as important to our research as the actual outcomes and it has been excellent having the ethnography course involved.
A full breakdown of the project so far can be found here.
The next stages of this study will be to collate, understand and articulate all the information that has been collected. Once that stage is complete the information will generate content for a series of consumer focused workshops and further development of design research and consumer engagement methods.