NCR Student Design Competition: 2010 – The Final

January 12, 2011

The Final

On Friday the 10th December 3rd year product design students from Gray’s School of Art, Dundee University and Edinburgh College of Art gathered in the impressive surroundings of the Sculpture Court at Edinburgh College of Art to participate in the judging session of the NCR | Scottish Student Design Competition. In this sixth year of the competition NCR was supported and assisted by Creative Scotland, Scottish Enterprise and V&A at Dundee.

The competition launched in Aberdeen on the 15th October with introductory presentations by Caroline Parkinson, Creative Scotland, Paul Harris, Head of Gray’s School of Art and Charlie Rohan, NCR. The brief – ‘Experience a new world of interaction’ – Explore what this could mean to you and your generation in the next 2 years. What is the new world of self-service interaction? Research and understand what people want their experience to be in relation to a particular area of self-service. Demonstrate how the consumers experience is facilitated through a concept design. The initial solutions should be able to be brought to market in a 2 year time frame.

45 students participated, each gave a two minutes long pitch ‘Dragon’s Den’ style to the judges (Caroline Parkinson [Creative Scotland], Joyce Matthew [Scottish Enterprise], Georgina Follet [V&A at Dundee], Steven Birnie and Charlie Rohan [both NCR] and their peers. A shortlist was then created and 8 asked back to give a more detailed presentation.

Callum Brown presenting his concept

The winners were:

1st place: Callum Brown

Project Name: Travel Phone
From: Dundee University
Prizes: 12 week paid internship at NCR, summer 2011
Commemorative plaque
NCR ATM Moneybox

2nd Place: Charlotta Hellichius

Project name: Make Your Mark
From: Edinburgh College of Art
Prizes : iPod Touch
Commemorative plaque
NCR ATM Moneybox

3rd Place:  Helen Fisher

Project name: Make up and Skin Care Advisor

From: Edinburgh College of Art
Prizes : iPod Touch
Commemorative plaque
NCR ATM Moneybox

NCR Competition Award

Charlie Rohan made the point that this type of cooperation between advocates of design and innovation across government bodies; the museum sector; academia and industry was a unique model and provided the students with a challenging project and insight into a commercially driven design process.  Though our continued support of this program NCR has gained insight and access to some of the best emerging design talent in Scotland.

4 Responses to “NCR Student Design Competition: 2010 – The Final”

  1. Charlotta Hellichius Says:

    I came in second, just so you know.

    • stevebirnie Says:

      Thanks for letting me know Charlotta. Ive updated the blog entry, sorry about that! Remember to keep in touch with us at NCR and let us know how you get on with your studies. We are always happy to help with input or feedback.

      • Charlotta Hellichius Says:

        Hi, no worries.

        As for update, I am currently doing an internship at Claesson Koivisto Rune Architect office, where I am the only design intern. I graduated last spring and Im going to back to school next fall to finish my masters in Industrial Design hopefully at RISD in Boston. Everything is going great. Hope your having a great time at NCR aswell.

        Check out the company website if you like, its a bit outdated but you get the idear.


  2. stevebirnie Says:

    Hi Charlotta,

    It is really good to hear things are going so well. Your internship sounds like a fantastic opportunity and they are doing some REALLY nice work! Great to be around and involved in such a creative environment.

    A masters at the RISD would be a great experience. Its got a great reputation and history. Just so you know – there is a new Design Masters course started in Dundee ( – no content yet) Run by Jon Rogers, sounds like they will be up involved in some great projects.

    Things are getting pretty exciting here at NCR with our customers finally wanting to push the boundaries in terms of self-service interactions and the consumers experience. We are working on some fun and interesting projects right now.

    The Cx Design team continue to have lots of academic involvement with competitions and projects with Deft, Brunel, Central St Martins and the NCR | Scottish Uni comp has just started..lots on the go.

    Best of luck with the internship!

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