November 14, 2010
Interactions | Transactions | Environment | Consumer
I have recently embarked on a new collaborative consumer focused study with Paul Gault (a fellow PhD student sponsored by NCR) called IxTEC. The project has several has several core aims: To develop methods for design research, to develop a richer understanding of consumers and their desired experience when interacting with self-service technology and for the research to ultimately feed into the Cx Design Strategy at NCR.
The first part of the ongoing study has involved engaging with the MSc Ethnography course at Dundee University. Through a series of activities from virtual postcard questionnaires, video probes, street work and several ethnographic post-it sessions a rich collection of information has been gathered. The process of this activity is as important to our research as the actual outcomes and it has been excellent having the ethnography course involved.
A full breakdown of the project so far can be found here.
The next stages of this study will be to collate, understand and articulate all the information that has been collected. Once that stage is complete the information will generate content for a series of consumer focused workshops and further development of design research and consumer engagement methods.
November 12, 2010
Last night I attended the 1st IxDA event. The event was about bringing together a bunch of like-minded individuals to chat about and drink over all things interaction…
The event was pulled together over a 2 week period by many individuals working together so all credit to them for getting it organised so quickly.
The Dundee chapter of IxDA is in its infancy but will hopefully be something that will build and grow as the word gets out there. It would be great to see more individuals from the design/interaction industry involved in future events.
Everyone who attended the event was invited to have a go on the Pencil DJ – it really was so cool! Using Arduino the “DJ” created a path of resistance in graphite that would control a series of sounds. It was really interesting how the different graphite shapes would create different sounds and when put together with the other “DJs” it sounded surprisingly good!
November 12, 2010
Since my first post on Video Probes I have been developing the use of the design research method through a series of studies. The video probe is a specific time framed video response to a question. The first study was conducted with Dance Base (as previously posted). The participants were asked – “what are your perceptions of dance base?” The responses were then used to help inspire and inform the design of the connected Collection Boxes as well as gain a greater understanding of the people and place.
The second study was conducted with MSc Ethnography students at Dundee University as part of a deeper study into self-service (more about that later). The student groups approached the probes in very different and interesting ways. Some using it more as a field work tool, others to strengthen their initial insights, others were able to communicate their insights through the probes in a very clear thought provoking way.
The groups were split to focus their field observations on different influencing factors of self-service – Interactions, Transactions, Environment, Consumers.
Their Video Probes can be viewed below
We will now be using the insights from the Video Probes and other activities to inform a project that aims to gain a greater understanding of consumers in relation to self-serivce.